- To impart training to various levels of personnel of organizations involved in agricultural marketing activities such as State agricultural marketing board(SAMB), Co-operative marketing, Commodity Boards, Input agencies, progressive farmers, traders, entrepreneurs. To help them develop bankable projects for creation of market infrastructure& integrated value chain
- To offer consultancy services to state and Central Departments, public-sector undertaking, co-operative etc in preparation of Master plans for States
- To develop promising human resources by providing long term structured courses in agricultural marketing
- To cover a wide information network in the country in agricultural marketing to evolve efficient, innovative and competitive marketing process
- To develop as a centre for excellence in the filed of agricultural marketing by establishing adequate.